New United Motors Manufacturing, Inc. (NUMMI) is a partnership between Toyota and General Motors producing over 4000,000 cars a year with 6,000 employees. Formative was commissioned to redesign their quarterly magazine to help inspire productivity and inform the employees about key initiatives and challenges. Great color and smart design make this publication a favorite of line workers and management as well.
Formerly Casper Design Group, Formative is an award-winning communications
design firm based in Berkeley since 1985. We collaborate with clients on
the full scope of communications: Corporate branding and identity. High-impact
annual reports. Comprehensive integrated campaigns for print and Web. Corporate
websites, publications, interactive online resources, and marketing
collateral.
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