Formative—California Endowment Identity:

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Branding and Identity NUMMI Alexza AXA Rosenberg Chevron Corporation Openwave Pronto Networks Protein Design Labs Cameron Hughes Wine Commerce One The California Endowment Gazelle Winebank Partnership for the Public’s Health			Formative—California Endowment Identity: The mission of the Endowment is ambitious—to expand access to affordable, quality health care for underserved individuals and communities, and to promote fundamental improvements in the health status of all Californians. The mark reflects the organization's broad, protective umbrella of services, as well as a positive association with the sun rising on a bright new day. It implies inclusiveness, connectedness, and abundance.