Formative—Commerce One Branding System:

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Branding and Identity NUMMI Alexza AXA Rosenberg Chevron Corporation Openwave Pronto Networks Protein Design Labs Cameron Hughes Wine Commerce One The California Endowment Gazelle Winebank Partnership for the Public’s Health			Formative—Commerce One Branding System: Commerce One engaged Formative to refine the entire branding system, to give it a more global feeling and to position the company against competitors Ariba and i2. The new look portrays the human benefits of the company's highly automated applications. And the overall system unifies Commerce One's marketing communications family. The system accommodates co-branding initiatives, including the MarketSite application co-developed and co-marketed with enterprise-giant SAP.