Formative—Gazelle Corporate Identity:
This identity speaks to Gazelle's markets—high-level corporate real estate and facilities decision-makers. The mark, comprised of an interlocking stack of Gs, forms a multilayered structure, portraying Gazelle's multifaceted array of services. The clean, CAD-like design communicates Gazelle's depth of technical expertise. The system, developed within a modest budget, includes applications for a web site, marketing literature, proposals, and white papers.