Formative—Partnership for the Public's Health Identity:

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Branding and Identity NUMMI Alexza AXA Rosenberg Chevron Corporation Openwave Pronto Networks Protein Design Labs Cameron Hughes Wine Commerce One The California Endowment Gazelle Winebank Partnership for the Public’s Health			Formative—Partnership for the Public's Health Identity: This logo speaks to a broad spectrum of audiences. The simple paper cutout design combined with a classic type treatment, communicates an open, friendly and welcoming face to non-profit clinics and organizations. And it portrays a professional image to state and local elected officials and public policy experts. Casper applied the new identity to a stationery system, public education materials and the organizationês website.