Formative—Partnership for the Public's Health Identity:
This logo speaks to a broad spectrum of audiences. The simple paper cutout design combined with a classic type treatment, communicates an open, friendly and welcoming face to non-profit clinics and organizations. And it portrays a professional image to state and local elected officials and public policy experts. Casper applied the new identity to a stationery system, public education materials and the organizationÍs website.