Formative—Netflix Annual Report:
Netflix is the pioneer and world-leader in online DVD
movie rentals. The company is in the right place at the right time with an incredibly satisfying consumer offering. As such, it has become a mainstream
cult phenomenon, generating rave reviews and intense loyalty from a broad demographic of customers around the US. Netflix own 95 percent of the market
share for an industry they created. They've experienced 70 percent growth in the last year, and ship out over 2.5 million DVDs each week with remarkable
efficiency and accuracy.
Formative collaborated with Netflix management to capture some of the enthusiasm created by this very popular new brand in the
company's annual report. We coupled funny movie-related headlines with a range of photos of unique mailboxes to communicate the fun and individuality
promoted by the company.