Formative—PeopleSoft Corporate Report:
In the midst of a difficult economy, PeopleSoft wanted to reassure investors, customers and prospects that the company has solid leadership and a sound financial and business foundation. Record breaking income and earnings-per-share numbers accented a strong year for PeopleSoft. Executive management wanted to highlight these strengths, along with creating a customer-facing piece that illustrated the benefits that PeopleSoft's products offer across industries and business processes. Formative created a piece that functions as both an annual report and marketing overview. We highlight PeopleSoft's worldclass customers through a series of case studies that connect PeopleSoft's product benefits directly with industry leadership. Expanded financials and an executive management team portrait proactively address the need for transparency and accountability in governance issues. The book's dimensions, weight and paper stock all send a subtle message of strength and confidence.