Formative—ALZA Annual Report:
ALZA wants its annual report to reach the broadest audiences throughout the year—from investors to doctors, patients, pharmaceutical company partners, the media and job seekers. So the online annual is an important component on the company's corporate website.
While online and print versions share content and strategy, the interactive online report allows people to access the information as they wish. So they can focus on the latest technology, or the business story, or read about ALZA's life-saving pharmaceuticals. Pop-up diagrams explain the innovative technologies behind several of the company's blockbuster products. Besides the Flash and HTML versions, ALZA offers a PDF version for people who would prefer to print the entire report and read it at their leisure away from the computer screen.