Formative—The WineBank Website:
WineBank caters to wine collectors and connoisseurs. The website markets the company's secure, state-of-the-art, climate-controlled storage facility, and hosts a community for wine lovers with news and updates on wine tastings, and special members-only events. Members enter password-protected "My Cellar" to maintain and review personal inventories. With this powerful search and sort function, a member can enter detailed notes about each wine—purchase price and distinguishing characteristics—and view a private collection by year, type, or winemaker.